For Brands
The future of shopping is liveWhatnot is the #1 live shopping platform in the US and Europe. The biggest live businesses are being built here.

The fastest and most fun way to sell

Live shopping brings back the energy of selling in person—with a global audience.
Your customers are already hereBuyers spend 95 minutes a day on Whatnot. They're regulars—80% of customers buy something every month.
Sell more, fasterThe average seller on Whatnot sells 10x more than on similar marketplaces. Together, Whatnot sellers made $8B in 2025.
The most fun you’ve had sellingEngage with customers in real time conversations, feel the energy of the crowd, build your own community that keeps coming back.

Big businesses are being built on Whatnot

From bags to beauty, cards to comics, and everything in between, there's a buyer for it on Whatnot. 1 in 8 sellers now have Whatnot as their primary source of income.
Golf and Sporting GoodsClinton, The GHQ Crew
I went from selling five items a day, maybe ten on a really good day, to selling hundreds in an hour or two.
Biggest show$110K
Total orders1.1M
Fashion & AccessoriesRyan, RNZY
I didn't realize I could sell $30,000 of product in a day. I also didn't realize that just being myself and showing quality items could work so efficiently.
Average earned per hour$2K
Total sales$5M+
Trading Card GamesSam, Master Set Games
Whatnot offered us an instant audience, people already there to buy what we sell.
Followers67.5K
Total items sold40.2K
Luxury Bags and AccessoriesHarrison, The Don’s Luxury
We did almost half a million dollars in nine hours – we’re out-performing a lot of the big box retail stores in America.
First show sales$5K
Biggest show earnings$441K
LEGO and Collectible ToysDom, Studstache
I was making more part time than at my full-time job of three years – and using PTO to do it. One stream made me more than a month at work. It's been the best year of my life.
Average earned per hour$1K
Total sales last month$18K

Don't take our word for it

Sellers and industry experts agree: Whatnot is transforming shopping
Forbes
Whatnot And Live Shopping: Fashion’s Product Page Becomes A Person
TIME
TIME100 Most Influential Companies of 2026
Retail Boss
Whatnot Partners with Shopify to Let Live Sellers Spend More Time Selling, 90% Say Live Commerce Can No Longer Be Ignored
CNBC
In the rapidly expanding live commerce market, Whatnot has emerged as a leading platform.

Start selling today for free, everything you need is built in

Purpose built for live shopping since day one - that's why 60% of all live shopping spend in North America and Europe happens on Whatnot.

No signup fees. No monthly costs.Sign up and create your account for free. Just tell us what you’re selling, and you’re ready to go.
Unlock incentivesGet up to $2k in rewards during your first month.
Go live from anywhereStart a show from your phone, at home, in your shop, wherever you are. All the tools you need are built in.
Sell, ship, get paidIntegrated shipping and payments means when you sell, you just need to print your shipping labels, pack your orders, drop off your packages, and get paid as soon as your buyer receives their order.
Only pay commission after you’ve sold an itemSeller fees are ≤8% (varies by category/country) + payment processing fees (2.9% on total order value + $0.30 transaction fee).

Over half a million people join Whatnot every week across 250+ categories.They tell us what they’re interested in, and we match them to your show based on your inventory and shows.
Whatnot buyers don't come here to passively scroll, they come here to shop.From your first show, you'll be put in front of an audience that's already waiting.

Whatnot was built for live shopping from day one.Every selling format is designed to make shows fast, fun, and engaging.
However you want to sell, there's a format for it.Run a live auction, set a fixed price, drop a flash sale, or list items in your storefront. However you want to sell, there's a format for it. You choose how you sell. Whatnot handles the rest.

Seller AnalyticsTrack buyer activity, stream performance, earnings, and customer retention, all from your Seller Hub.
Shopify IntegrationWhatnot integrates with Shopify, letting brands sell live while keeping inventory, fulfillment, and operations in one place.
Promote ToolsGrow your business by increasing your visibility to buyers across the Whatnot app with built-in promotion tools.
Rewards ClubBuild loyalty with your most dedicated buyers. Rewards Club lets you create a fully customizable loyalty program with your own achievement requirements and rewards across Bronze, Silver, Gold, Platinum, and Diamond tiers. Buyers unlock rewards like coupons, exclusive shows, and membership badges by watching shows and making purchases.
And more in your Seller HubSchedule shows, manage customer support, monitor your account health, and access everything else you need to run and grow your live selling business.
Get started today!You're one step away from joining one of the fastest growing selling platforms in history.
Brands, we want to work with you.If your company earns $50,000+ per month, we've got custom solutions for you.